Get advice from SEO experts with experience in senior roles for major brands.
Search engine optimisation (SEO) is a number of different actions or tasks that make content published online, more attractive to search engines. The goal is for search engines to recommend your content to their users, where the user is asking questions that may be answered by your content. To understand how search engine optimisation works, you need to know how search engines work.
There are broadly 3 aspects to a search engine: collection, organisation and selection.
The search engine needs to be aware of the choices available. Google visits online content and stores a copy of the content. This is equivalent to a librarian bringing boxes into their library, where the boxes contain all of the new books and new editions of old books published that day anywhere in the world.
Google indexes content to quickly find the best answer to a search query. This is the equivalent of a librarian unpacking the books and putting them on shelves, one shelf for each subject, then organising the individual books on each shelf, finally reading each book and remembering what is on every page.
When you ask Google a question it will find the best answers from its index and present them to you in a way that explains why they are the best and in what order of preference they should be considered. This is the equivalent of asking the most informed and the most helpful librarian in the world for a recommendation. That person bringing the books to you, suggesting the order that you should read the books and highlighting words on pages to explain why they are being recommended.
SEO delivers the three requirements of a search engine.
The search engines requirement for collection, can be optimised with accessibility. Your content should match the technical expectations of the search engine and should load quickly on any device.
The search engines requirement for organisation, can be optimised with structure. Information should be presented as pages or sections that explain a single subject in a way that is helpful and easy to understand. The titles should be descriptive and related pieces of content should link to each other.
The search engines requirement for selection, can be optimised with recommendability. Your content should be recommendable as one of the best answers to a question.
All 3 aspects of SEO are important and any one of them if not done correctly can result in your content being practically invisible to search engine users.
We will support you to implement digital measurement for profitable outcomes, so that we can optimise our work for your goals and you can see exactly what value we are adding for you.
Based on your target market, products and services we will use a range of online tools and manual keyword research methods to create a comprehensive list of keywords, that will inform everything that we do.
We will study the online market for your products and services, identify competitors and target any competitor weakness that we find.
We will review your website to identify technical issues that could effect search engine and paid traffic performance and provide fixes.
We will apply the same rules and methods that Google's own quality rating staff use to assess your site and provide fixes to increase your quality score.
We will create high converting pages for you, based on scientific methods proven to increase your return on investment.
We manage high quality, link worthy content creation for you, we will manage promotion and track performance.
We will indentify targets for outreach, industry leaders, industry organisations, media, bloggers and nurture relationships to promote your message and provide links to your content.
We will optimise your ranking in Google Local Business and Google Maps, increasing your visibility with your local audience.
We will monitor your online review profile and optimise your review processes to motivate honest positive feedback.
We will optimise the ranking of your mobile app in app stores to increase your apps visibilty and downloads.
Taryn Siwale is head of SEO working for Ryanair. John Lawson is head of SEO for jobs.ie and for leading job sites in 3 languages in 12 countries. Both have many years of successful experience trusted daily by international, multi-million euro companies to support their digital traffic growth.
You can decide yourself if you think that this is proof of expertise.
We believe that it is.
You can't afford not to do this. Online success is a 24/7/365 race, your successful competitors are working as fast as they can to establish market share.
If you believe that you have a place in your online market going forward, then investment in digital traffic growth is not an option it is a requirement.
We offer expert advice and managed traffic growth at three price points that provide an investment option suitable for businesses at any level of development.
We offer digital traffic growth.
Our experts will provide a step by step plan, that will focus on delivering your online business goals e.g. visits, leads, sales.
We will deliver; short term, medium term and long term, on agreed milestones that bring your online brand to prominance in a sustainable way.
We will report as we go to provide transparent traffic support and documented return on investment.
Start by selecting a price point that matches a level of investment that you are comfortable to start with. You can upgrade or downgrade at anytime.
If you would like advice on selecting an appropriate level of service, then contact us and we will be happy to advise you.
Once we recieve confirmation of your order and payment we will contact you to get details of your project. We will require access to your analytics to enable us to assess your current position and the best ways forward (if you do not have analytics we will support you to add it).
Within 7 days we will provide an outline plan for your traffic growth.
Once we have agreed milestones for the months ahead, we will work with you to deliver digital traffic growth and report on progress as we achieve your goals.
A team of top traffic experts to help you to grow traffic and to build your online brand, establishing a position in your market from day one.
No secrets, no magic, but the clearly defined actions that international brands rely on, day in day out, to deliver growth.
Whatever you need to deliver traffic growth, from ongoing support to fully managed delivery we have it on standby for you.
Headoftraffic ltd, 12 Hatch Street Lower, Dublin 2, Ireland, DO2 R662
+353 (0)1 639 2902