Expert Level Search Ads, Native, Display & Retargeting
In a digital landscape where multiple brands and voices fight for attention, Head of Traffic works to simplify your advertising strategy.
We can give you time back in your day, to focus on core business priorities, safe in the knowledge that your advertising account is fully optimised to deliver business goals and protected from unnecessary spend.
Based on many years of experience, optimising ad campaigns for household names, our agile and robust approach will maximise your digital impact.
When it seems increasingly difficult to compete, we can access large-scale platforms including; Google, Bing, LinkedIn, and Facebook, reaching the right prospect, with the right message, at the right time, for the right price.
Whether your business requires brand awareness in a saturated market, or to stimulate direct response and immediate conversions from your target audience, Head of Traffic can craft the perfect fully rounded digital advertising strategy.
In our consultative approach, we offer three things:
Search advertising is keyword based, allowing you to target users based on what they are searching for. In most cases search advertising works as the main conversion driver, catching users at the very end of the consumer decision journey, when they intend to interact with a particular brand, product, service or offer.
Search ads offer the most measurable digital advertising return on investment. It is auction-based, so you can to bid on specific keyword searches relevant to your offer, and your position on the results page depends on your bid, your historical performance and quality of your ad and landing page.
Native Advertising, is a paid ad format which sits alongside non paid content. Native ads can share the format or the subject of the main page content. So, though they are often image based they are not obviously advertising banners.
Native typically follows a Cost-Per-Thousand-Impressions model. Native advertising can offer, contextual, historical user-behaviour or audience layers to make it as highly targeted or as broad as the advertiser chooses.
Display Advertising & Banner Ads can boost your marketplace presence and coverage. Your Brand is your bread and butter, but it’s nothing without awareness or scale. With display we can build recognition with your prospective consumers from day one.
Display is an audience-based solution, where you choose multiple layers of audience targeting to build your ideal consumer profile.
The most common pricing model for Display is Cost-Per-Thousand-Impressions (CPM), although Google have moved towards a Cost-Per-Conversion model, to drive a much greater return for the advertiser.
If you’re looking for scale and diversity, Google Search and Google Display Network is colossal.
Google’s ad formats includes Display, Search and Video through YouTube.
The audience on Bing tends to be slightly older and more affluent than Google with a greater buying power.
Bing’s ad format is primarily Search, but Native ads will be rolled out globally in 2019.
The two biggest social media platforms in the western world, allow you to reach a massive audience with Native ads.
Facebook and Instagram’s ad format is primarily Native & Video placements, delivering content within news feeds, depending on user behavioural signals.
LinkedIn claims 250 million monthly engaged users, from over 500 million published profiles.
LinkedIn is a Social Channel similar to Facebook and Instagram, offering native delivery through user feeds, and targeting based on LinkedIn Profile Professional Demographics.
Apple search drives App downloads through the App Store for iPhone and iPad.
Apple’s Search Ads are keyword based operating a cost-per-click model, with advertisers competing in auctions and bidding maximise their visibility.
Pinterest is a growing Social channel, where users build customised feeds based on interests and affinities, by engaging with content via “pins”.
Pinterest offers Native ads, appearing as content within customised feeds. Audiences can be targeted as past-site visitors, customer match lists, and similar audience profiles. In September 2018 they reported 250 million engaged users globally, with engagement data available to advertisers.
We will support you to implement digital measurement for profitable outcomes, ensuring that our work achieves for your goals and you can see exactly what value we are adding for you.
Based on your target market, products and services, we will use a range of online tools and manual keyword research methods to create a comprehensive list of keywords, informing everything that we do for you.
We will study the online market for your products and services, identify competitors and target any competitor weakness that we find.
We will review your website to identify technical issues that could effect search engine and paid traffic performance and provide fixes.
We will review your paid traffic campaigns and can manage your paid traffic for conversion value, to increase and maintain your return on investment and overall traffic strategy.
We will apply the same rules and methods that Google's own quality rating staff use to assess your site and provide fixes to increase your Google quality score.
We will create high converting pages for you, and optimise based on scientific methods proven to increase your return on investment.
We will optimise your website to capture visitor contact information, to provide a growing list of qualified leads that you can market your products and services to.
We will manage high quality, link worthy content creation for you, provide promotion and track and report on performance.
A team of top traffic experts to help you to grow traffic and to build your online brand, establishing a position in your market from day one.
Consistent execution on a clearly defined plan of actions that brands rely on, day in day out, to deliver growth.
Whatever you need to deliver traffic growth, from ongoing support to fully managed delivery we have it on standby for you.
Headoftraffic ltd, 12 Hatch Street Lower, Dublin 2, Ireland, DO2 R662
+353 (0)1 639 2902